Overview
Sales dashboards give you real-time operational visibility into what is happening across your events right now — who is shopping, how fast orders are completing, how much revenue has come in, and how capacity is tracking. They are designed for live monitoring during on-sales and event days, not for post-event reporting or data exports.
Dashboards are widget-driven. You choose which data panels to display, arrange them in a layout that suits your workflow, and the dashboard auto-refreshes to keep everything current. There are three dashboard levels, each scoped to a different view of your data:
| Dashboard | What it shows | Where to find it |
|---|
| Company sales dashboard | Aggregate data across all your events | Admin home dashboard |
| Event sales dashboard | Data for a single event | Event dashboard page |
| Schedule sales dashboard | Aggregate data across all events in a schedule | Schedule view |
Sales dashboards require the FEATURE_SALES_DASHBOARDS feature flag to be enabled for your company. This is controlled by your reseller and cannot be self-managed. You also need the VIEW_DEFAULT_REPORTS permission to access dashboards.
Understanding the Dashboard Layout
Each sales dashboard has two main areas: widgets at the top and data tables below.
Widgets are compact, focused panels that surface a single metric or trend. Data tables provide a structured breakdown of events and inventory items with capacity and revenue figures.
Data Tables
The tables shown depend on which dashboard you are viewing:
- Company sales dashboard — An events table showing each event with capacity bars that visualise the breakdown of sold, reserved, and complimentary items.
- Event and schedule sales dashboards — An events table plus an inventory items table with per-item sales breakdowns and revenue figures.
On the schedule sales dashboard, you can optionally filter to a specific event within the schedule.
You can add any combination of the following widgets to your dashboard:
| Widget | What it shows |
|---|
| Queue | The number of active shoppers and how many are currently queuing. Displayed as a progress bar. |
| Orders | Active reservations, completed orders, and abandoned baskets. Displayed as a progress bar. |
| Active throughput | The median time to complete an order and the rate of ticket sales per minute. |
| Revenue | Total revenue broken down by currency and item type. |
| No. items sold | Quantity of items sold, broken down by item type. |
| Seat selection mode | The split between best available and manual seat selection. Displayed as a progress bar. |
| Customer sentiment | Positive, neutral, and negative customer feedback. Displayed as a progress bar. |
The Customer sentiment widget requires an additional reseller-level feature flag and may also be disabled per company. If you do not see it as an option, contact your reseller.
Customising Your Dashboard
Click Edit widgets to enter edit mode, where you can configure the dashboard layout and choose which widgets to display.
Layout and Columns
Use Dashboard columns to set how many columns widgets are arranged in. You can choose between 1 and 6 columns depending on your screen size and how many widgets you want visible at once.
Click Add new widget to add a widget to your dashboard. Each widget can also be removed individually from the edit view. Widgets can be dragged and reordered to arrange them in the order that matters most to you.
Setting the Refresh Rate
Use Refresh rate to control how frequently the dashboard fetches new data. The available intervals are:
| Interval | Best for |
|---|
| 10 seconds | High-intensity on-sales where you need near-real-time updates |
| 30 seconds | Active monitoring during steady sales periods |
| 60 seconds | Background monitoring or lower-traffic periods |
Auto-refresh only runs while the browser tab is in focus. If you switch to another tab, refreshes pause and resume when you return. This prevents unnecessary server load when you are not actively watching the dashboard.
Refreshing Data
Dashboards show a Last refreshed indicator displaying the relative time since data was last updated (e.g. “a few seconds ago”, “1 minute ago”). This helps you gauge how current the figures are.
In addition to auto-refresh, you can click the refresh button in the dashboard header at any time to pull the latest data immediately. This is useful if you have just made a change and want to see its effect without waiting for the next automatic cycle.
Company Sales Dashboard
The company sales dashboard provides a high-level view across all your events. Navigate to the admin home dashboard to access it.
This is the right starting point when you want to understand overall sales performance without drilling into individual events. The events table shows each event with a capacity bar, so you can quickly spot which events are selling well and which have availability remaining.
From here, you can click through to an individual event’s sales dashboard for more detail.
Event Sales Dashboard
The event sales dashboard focuses on a single event. Access it from the event dashboard page.
This is where you monitor a specific on-sale or event day. In addition to widgets showing real-time metrics, the data tables break down sales by inventory item — showing you exactly which ticket types or products are moving, their capacity status, and revenue generated.
Capacity Breakdown
The event dashboard includes a visual capacity breakdown across price bands:
| Status | Meaning |
|---|
| Sold | Items purchased in completed orders |
| Reserved | Items held in active reservations |
| Complimentary | Items issued at no charge |
| Held | Seats or items held back from sale (if seating plan holds are enabled) |
| Remaining | Available capacity |
Schedule Sales Dashboard
The schedule sales dashboard aggregates data across all events within a schedule. Access it from the schedule view.
This is useful when you run recurring events (e.g. a weekly show or a festival with multiple dates) and want to see combined performance. You can optionally filter to a specific event within the schedule if you need to narrow the view.
Dashboards vs Reports
Sales dashboards and reports serve different purposes:
| Sales dashboards | Reports |
|---|
| Purpose | Live operational monitoring | Post-event analysis and record-keeping |
| Data | Real-time, auto-refreshing | Point-in-time snapshots |
| Output | On-screen widgets and tables | Exportable datasets |
| Filters | Limited to dashboard scope | Full filter and grouping controls |
| Scheduling | Not applicable | Can be scheduled for automatic delivery |
