SEO & Sharing

Documentation Index

Fetch the complete documentation index at: https://docs.nuwebgroup.com/llms.txt

Use this file to discover all available pages before exploring further.

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Overview

The platform gives you control over how your content appears in two key places:

• Search engine results — the title, description, and image shown when someone finds your event or page on Google
• Social media previews — the card that appears when someone shares a link to your event on Facebook, Twitter/X, LinkedIn, or other platforms

These are managed through sharing settings available on events, articles, listing pages, and at the company level. You can also control which parts of your site are indexed by search engines, and the platform automatically generates sitemaps and structured data to improve discoverability.

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Sharing Settings

Sharing settings control the metadata that search engines and social platforms use to display your content. Each entity that supports sharing settings has three fields:

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Where Sharing Settings Are Available

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Editing Sharing Settings

1. Navigate to the entity (e.g., an event dashboard)
2. Find the Sharing settings section
3. Click to edit

The editor shows a live preview of how your content will appear when shared, updating as you type. Each field has a character counter showing how many characters you’ve used relative to the recommended limit. For the meta image, you can:

• Upload a new image
• View the full-size image
• Crop the image to fit the 2:1 aspect ratio
• Delete the image to revert to the default

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Multi-Language Support

All sharing settings support translations. Use the language switcher on each field to enter different titles, descriptions, and images for each of your configured languages. The platform serves the version matching the customer’s current language.

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Fallback Behaviour

If you don’t set sharing settings on a specific entity, the platform uses fallbacks:

1. Entity name — if no meta title is set, the entity’s name is used (e.g., the event name)
2. Company defaults — if the entity has no sharing settings at all and your company has default sharing settings configured, those are used instead
3. Default sharing image — if no meta image is set, the company’s default sharing image is used. If that’s also not set, a platform placeholder image is used

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What Gets Generated

The platform automatically generates the following metadata in the HTML of your public pages:

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Open Graph Tags (Facebook, LinkedIn)

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Twitter/X Card Tags

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Canonical URLs and Language Alternates

The platform generates:

• A canonical URL pointing to the primary version of each page (using your company’s fallback language)
• Alternate language links (hreflang) for each of your configured languages, so search engines know about all language versions of a page

If you use language-specific domains (e.g., fr.example.com for French), the alternate links point to those domains. Otherwise, they use a ?language= parameter.

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Search Engine Indexing Controls

You can control which parts of your ticket shop search engines are allowed to index.

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Noindex Options

Navigate to your company’s SEO settings to find the indexing controls. You can choose to exclude specific types of content from search engine indexing: When a noindex option is enabled, the platform adds a <meta name="robots" content="noindex"> tag to the affected pages and updates the robots.txt file to disallow crawling of those paths.

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Custom Robots.txt Entries

For more advanced control, you can add custom entries to your robots.txt file. This is found below the noindex options in your SEO settings.

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Sitemaps

The platform automatically generates an XML sitemap for your ticket shop, helping search engines discover and index your content efficiently.

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What’s Included

The sitemap includes: Past events, unpublished events, hidden events, and unpublished articles are excluded.

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Multi-Language Sitemaps

Each URL in the sitemap includes alternate language links for all your configured languages. This helps search engines understand that the same content exists in multiple languages and serve the right version to users in different regions.

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Sitemap Access

Your sitemap is available at /sitemap.xml on your ticket shop domain. A reference to it is automatically included in your robots.txt file so search engines can find it. The sitemap regenerates automatically and is cached for 24 hours.

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Structured Data

The platform automatically generates structured data (JSON-LD, Schema.org) for events and articles, helping search engines understand your content and enabling rich search results like the Google events carousel. This is enabled by default and can be disabled at the company level if needed.

What structured data is generated

Event pages include: event name, start/end dates, venue name and address (if assigned), and organiser name. This can enable Google to show your events in event-specific search features, including the events carousel and Knowledge Panel.Article pages include: headline, header image, publication date, last modified date, and author name.Site-level includes a WebSite schema with a SearchAction, which can enable a sitelinks search box in Google results — allowing users to search your events directly from the search results page.

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