Season Tickets

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Overview

Season tickets let you sell a single item that covers every event in a schedule. Instead of buying a separate ticket for each match, performance, or show in a series, a customer purchases one season ticket and receives entry to the full run. When the schedule uses a seating plan, each season ticket holder is guaranteed the same seat for every event. Season tickets appear alongside regular tickets in the ticket shop. Customers see a Season ticket badge (or your custom label) distinguishing them from single-event tickets. Once purchased, a season ticket generates a barcode that is scanned for entry at each event in the schedule.

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Use Cases

Sports league with a fixed fixture list

A football club sells season tickets covering all home matches in a schedule. Fans purchase once and attend every fixture. With a seating plan applied, each season ticket holder keeps their assigned seat for the entire season — no need to re-select a seat for each match.

Theatre or concert series

A venue runs a six-show theatre season. Season tickets give subscribers access to all six performances. The venue can set a season ticket price that offers a discount compared to buying six individual tickets, and use customer groups to restrict early access to members.

Festival weekend pass

A multi-day festival creates a schedule with one event per day. A season ticket acts as a weekend pass — one purchase grants entry to every day. Since the festival is general admission (no seating plan), there is no seat assignment, just entry access.

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How It Works

A season ticket is a sale item type that belongs to an event within a schedule. When created, it can be assigned to all events in the same schedule. This means:

• One purchase = access to every event in the schedule
• One barcode is scanned at each event for entry
• One seat (if using a seating plan) is reserved across every event in the schedule

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Requirements

Season tickets work within the following constraints:

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Creating a Season Ticket

To create a season ticket:

1. Open the event dashboard for any event in your schedule
2. Scroll to the Season tickets section
3. Click Add season tickets
4. In the modal, click Create new season ticket
5. Configure the season ticket (see Configuration below)
6. Save the season ticket

When saving, you’ll be asked: “Do you want to assign season ticket sale items to all events that are in the same schedule as the event provided?” If you select yes, the season ticket is automatically made available across every event in the schedule. If you select no, it is only available on the current event.

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Configuration

The season ticket form is organised into several sections. Many settings are shared with other sale item types — see Core Concepts for general sale item configuration. The sections below highlight settings that are particularly relevant to season tickets.

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Basic Details

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Pricing

Set the price for the season ticket. This is a single price covering the entire schedule — customers pay once for access to all events. Season tickets support:

• Fixed pricing or percentage-based pricing
• Multiple tax bands, including conditional tax bands
• Discount attraction (enabled by default)
• Per-event fees (fixed, percentage-based, with optional minimum and maximum)

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Stock and Purchase Limits

Season tickets have unlimited stock by default. You can configure:

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Purchase Restrictions

Control who can purchase season tickets using:

• Prerequisites — Require customers to already hold specific items before they can add this season ticket
• Customer groups — Restrict availability to members of specific customer groups
• Access codes — Require a code to unlock the season ticket for purchase

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Sales Channels and Display

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Scanning and Validity

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Fulfilment

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Bundles

Season tickets can be bundled with other items. When a customer purchases a bundled season ticket, all bundled items are included automatically.

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Resale

If your company has resale enabled, you can configure resale settings for the season ticket.

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Price Bands and Seating Plans

When an event uses a seating plan, season tickets can be assigned to a specific price band. This controls which seats are available to season ticket holders. The key benefit of season tickets on seating plan events is the guaranteed same-seat assignment: when a customer selects a seat for their season ticket, that same seat is reserved for them at every event in the schedule. The customer picks their seat once and keeps it for the entire run.

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Assignment Conflicts

When assigning a season ticket to events in a schedule, conflicts can arise if a customer already holds a direct ticket (purchased separately) for one of the events with the same seat. The platform detects these conflicts automatically. When conflicts exist, you’ll see a list showing:

• Order reference — linked to the order
• Customer name and email
• Barcode and seat information

You must acknowledge the conflicts by checking the confirmation checkbox before proceeding. You can also download the conflicts as a PDF for reference.

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Capacity Management

By default, season ticket sales count towards the event’s ticket capacity. For scheduled events, you can control this with the Ticket capacity includes season tickets setting. To configure this:

1. Open the event dashboard
2. Find the Capacities section
3. Toggle Ticket capacity includes season tickets

When enabled (default): season ticket sales reduce the available ticket capacity for the event. For example, if an event has a capacity of 1,000 and 200 season tickets are sold, only 800 regular tickets remain available. When disabled: season ticket sales are tracked separately and do not reduce the regular ticket capacity. This is useful when you want to manage season ticket allocation independently. For more detail on how capacity works across the platform, see Capacity Controls.

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Custom Season Ticket Label

By default, season tickets display a Season ticket badge in the ticket shop. You can customise this label per schedule to match your terminology — for example, “Season Pass”, “Membership”, or “Full Series”. To set a custom label:

1. Open the schedule settings
2. Go to the Season tickets tab
3. Enter your custom label (supports multiple languages)
4. Save

The custom label appears everywhere the badge is shown: in the ticket shop item selector, in the basket, and on the order summary.

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Season Tickets on the Dashboard

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Event Dashboard

The event dashboard shows a Season tickets section listing all season tickets for the event, with a count in the header (e.g. “Season tickets (3)”). From this section you can:

• Add season tickets — create a new season ticket or assign an existing one
• View attendance — opens the order items list filtered to season ticket attendance
• Reorder — sort season tickets alphabetically or drag to reorder

If the event has season tickets but is not part of a schedule, an information message explains: “Season tickets assigned to a non-scheduled event will behave like a normal ticket.”

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Schedule Dashboard

The schedule dashboard shows season tickets alongside regular tickets for each event, with:

• Capacity bars showing sold ticket counts (green) and sold season ticket counts (blue) per event
• Item cards listing each season ticket with its sold and reserved counts
• Assignment links — click Grants access to X events on any season ticket to see which events it covers

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Purchasing a Season Ticket

In the ticket shop, season tickets appear in the same item selector as regular tickets, distinguished by a badge. The badge shows either the default text Season ticket or your custom label. For general admission events, customers simply select a quantity. For seating plan events, customers choose their seat — and that seat is reserved across every event in the schedule. If a selected seat is no longer available for one or more events in the schedule, the customer sees: “The space (seat name) for (event name) is no longer available in one or more events.”

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Transfers

Season tickets can be transferred between customers. When a season ticket is transferred, the new holder receives access to all remaining events in the schedule. Dedicated reporting is available for season ticket transfers — see Reporting below.

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Reporting

Three dedicated reports are available for season tickets: For general information about reports, see Reporting Fundamentals.

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