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Overview

Forms let you create standalone data capture pages on your ticket shop — contact forms, enquiry forms, registration forms, or any custom form you need. Each form gets its own URL, collects responses through your existing data capture questions, and can route submissions to email recipients and external services. Forms are managed from Data Capture > Forms in admin.
The form builder must be enabled for your company before the forms section appears in admin.

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Creating a Form

  1. Navigate to Data Capture > Forms
  2. Click Add new form
  3. Configure the form:
FieldDescription
NameThe form’s title, displayed to visitors at the top of the form page
DescriptionOptional introductory text shown above the form fields
Success messageThe message displayed after a visitor submits the form. If not set, a default confirmation message is shown
Success URLOptional — redirect visitors to this URL after submission instead of showing the success message
RecipientsEmail addresses that receive a notification when the form is submitted (enter multiple addresses separated by commas)
API integrationOptional — connect the form to an external service like Mailchimp or Salesmate
  1. Click Save

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Adding Questions

Forms collect data through data capture questions — the same question system used across the platform for events, customers, and payments. After creating a form, add questions to define what fields visitors see.
  1. Open the form from Data Capture > Forms
  2. Click Add questions to form
  3. Select questions from your data capture library
  4. Configure each question’s settings for this form
  5. Drag questions to reorder them
Questions support various field types — text, email, phone, dropdowns, checkboxes, and more. See Data Capture for details on creating and configuring questions.
The order you arrange questions in determines the order they appear to visitors on the form page.

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API Integrations

Forms can send submission data to external services automatically. When a visitor submits the form, the data is forwarded to the configured integration.

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Supported Integrations

IntegrationDescription
MailchimpAdd form respondents to a Mailchimp audience list
SalesmateCreate contacts or leads in Salesmate CRM

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Configuring an Integration

When you select an integration, additional configuration fields appear. Each integration has default fields that must be configured (like API credentials and list identifiers) and supports custom field mapping to connect form questions to fields in the external service. For each mapped field, choose the data source:
SourceDescription
FixedA static value you enter — the same value is sent for every submission
Data captureThe value comes from one of the form’s questions — each submission sends the visitor’s answer
Mailchimp integration requires:
  • List ID — the Mailchimp audience list to add contacts to
  • Server prefix — your Mailchimp data centre prefix (e.g. us1)
  • API key — your Mailchimp API key
  • Email field — which form question captures the email address
Additional custom fields can map form questions to Mailchimp merge tags.

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Previewing a Form

Preview how the form appears to visitors before sharing it. From the form’s detail page, click the preview action to open a signed preview URL showing the live form.

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Embedding a Form

Forms can be embedded on external websites using a tracking script. From the form’s detail page, click Form tracking script to view the embed code. Copy this script and add it to any external page where you want the form to appear.

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Viewing Responses

Track form submissions from the form’s detail page:
  • The response count shows how many unique submissions the form has received
  • Click View report to open the full response report, which lists all submissions with their question answers
Responses are counted by unique submission identifier — a single visitor submitting the form once counts as one response.

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Form SEO

Each form supports SEO metadata:
FieldPurpose
Meta titleThe title shown in search engine results and browser tabs
Meta descriptionThe summary shown in search engine results
Meta imageThe image displayed when the form page is shared on social media

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Webhooks

Form submissions automatically trigger webhooks, sending the submission data to any configured webhook endpoints. The webhook payload includes:
  • Company information
  • Form details (ID and name)
  • All question answers
  • Customer information (if the visitor is logged in)
  • Submission timestamp
See Webhooks for details on configuring webhook endpoints.

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Deleting and Restoring Forms

Deleting a form moves it to the trash and removes its public page. Deleted forms can be restored from the trash to bring them back.

Data Capture

Create and manage the questions used in your forms

Webhooks

Configure endpoints that receive form submission data